How to Choose WordPress Theme: 10 Success Factors

A key first step in creating a great website is picking the appropriate WordPress theme. Your site’s functionality and design are both impacted by your theme. Making a decision among the thousands of themes available can be difficult.

In this thorough guide, we’ll examine the crucial elements to take into account when choosing a WordPress theme to make sure it completely complements the objectives and aesthetics of your website.

Why is it Important to Choose the Right WordPress Theme?

Before delving into the factors that make WordPress themes exceptional, it’s crucial to emphasize the significance of having a suitable theme.

Aesthetics and Branding

A website’s visual identity is mostly determined by the theme you choose. A thoughtful and unified design not only makes your website seem more professional, but it also helps you gain the audience’s confidence and trust.

User Experience

The theme you choose will have a direct effect on the user experience. A structure that is clear and simple to use guarantees that users can quickly locate the information they need, which raises user happiness and engagement levels.

Responsive Design and Performance

Having a responsive theme is essential at a time when customers visit websites from a variety of devices. Your website will appear and work flawlessly on a variety of screen sizes with a responsive design, increasing user happiness and accessibility.

Faster loading times are a result of themes that are tuned for speed and performance. This improves user experience and boosts search engine rankings, which increases discoverability and user-friendliness of your website.

Considerations for Choosing a WordPress Theme

The first important factor to consider is this: what exactly do you require from the WordPress theme? Ask yourself these questions:

What type of content are you planning to create?

Think about your content’s kind and how it fits in with the main idea. If you are in charge of a blog, give top priority to themes that have excellent typography and readability so that readers can simply find and enjoy your posts. A emphasis on content presentation and features like adjustable post layouts are important to note.

Search for themes for e-commerce websites that provide simple navigation, lucid product displays, and smooth interaction with well-known e-commerce plugins. Make sure the theme allows for features like user reviews, product galleries, and simple checkout procedures.

What Features Will Be Essential for Your Needs?

Think about the particular features that are necessary for your website. Select a theme that allows you to add contact forms for user data or feedback collection as easily as possible. Examine e-commerce capabilities to ensure smooth support for online transactions.

If you have a unique niche, such as restaurants, travel agencies, or service businesses, it’s important to consider specific features that are essential for your niche. Take the time to carefully examine these requirements and ensure that the WordPress theme you select can fulfill them. Furthermore, give social media integration top priority and choose themes that complement well-known social networks.

What’s Your Brand Aesthetic?

Establishing a consistent online presence for your company requires a strong visual identity. Make sure the theme you choose complements the style of your business. Seek for possibilities for changing the layouts, typefaces, and color palettes. A consistent and polished brand image may be kept by using themes that make it simple to add unique logos and branding components.

Select a theme that captures the essence of your brand by taking into account its tone and mood. Select a basic and clean theme if your brand is contemporary and minimalist. Select a theme with striking colors and eye-catching layouts for a more lively brand.

What’s Your Budget?

Determine the limits of your money before choosing a choice. Free themes may work well for smaller projects or those that are just getting started, but be aware that they may have less features and support available. The majority of paid themes come with more sophisticated features, committed support, and frequent updates.

Include any possible extra expenses for high-end plugins or extensions that might improve the theme’s functionality. Within your financial limits, think about how sustainable your theme of choice will be in the long run, particularly if you want to develop and change your website over time.

1. Choose WordPress Theme with Catchy Design

Often, a visitor’s attention is first caught by an eye-catching design. It may make a lasting impression and establish the tone for your website. Here are some essential design-related considerations:

Aesthetic Appeal

The target demographic and purpose of your website should be reflected in the theme’s design. Choose WordPress theme that appeals to your visitors, whether you’re building a blog, an e-commerce site, or a corporate page.

Layout Options

Search for themes that provide a number of different layout possibilities. You can experiment with several designs thanks to this flexibility to find the one that best suits your content and objectives.

How to Choose WordPress Theme: Layout Options

Color Schemes

Make sure the color schemes for the theme may be changed. This makes it possible for you to coordinate the colors of your website with your brand identification or personal tastes.

How to Choose WordPress Theme: Color Schemes


Pay close attention to the theme’s font settings. Fonts that are readable and appealing to the eye are crucial for a positive user experience:

How to Choose WordPress Theme: Font Settings

2. Endless Customization Possibilities

Every website is different thus, your theme should offer plenty of customization possibilities so you may adapt it to your particular requirements. Themes with extensive modification possibilities have the following advantages:

Customization Panels

It is simple to change settings like colors, fonts, and layouts with themes that have user-friendly customization panels without needing any coding experience.

How to Choose WordPress theme: Customization Panel
Customization panel example in Magazine Newspaper

Widgets and Sidebars

A variety of widgets and sidebars are supported by some themes. This lets you give various parts of your site dynamic information and functionality.

Page Templates

The process of building several sorts of pages, such as portfolios, contact pages, and landing pages, is made simpler by themes having many page templates.

Custom CSS

The ability of skilled users to apply custom CSS code might be invaluable for perfecting the design to your precise requirements.

3. Theme Frequently Updated and Maintained

Your selected theme must keep up with these changes because WordPress itself is always changing. Themes that are constantly maintained and updated provide a number of benefits.

Verify Yourself

Make sure to check the theme’s Last updated date in WordPress repository. It’s best if it’s within the last few months:

How to Choose WordPress Theme: Last Update


The security of your website and the privacy of your visitors are ensured by updated themes because they are less susceptible to security risks.


By maintaining compatibility with the most recent version of WordPress and widely used plugins through regular updates, compatibility problems are avoided.

Bug Fixes

Bug fixes are frequently included in updates, which enhance the general efficiency and stability of your website.


The responsive customer service that comes with well-maintained themes can be really helpful if you run into problems or require help.

4. Good User Ratings and Reviews

It’s a good idea to look at customer reviews when you choose a WordPress theme. User opinions and evaluations shed light on a theme’s advantages and disadvantages:

Theme Repository

Consider user feedback and read reviews when choosing a WordPress theme. Themes with high ratings and favorable comments are typically a better option. Positive feedback from many users is a reliable indicator that the theme will not cause any major issues.

You can check out the user reviews in the Theme Repository:

Simply find the theme by its name, and click on More Info button. A right panel will show up with the star ratings from one to five:

How to Choose WordPress Theme: User Reviews in Repository

Third-party Marketplaces

Read customer reviews and comments if you’re thinking about purchasing premium themes from marketplaces like ThemeForest to get a sense of the theme’s quality, support, and general contentment.

Community Feedback

Find WordPress forums and communities where people talk about their experiences with various themes. This can assist you in identifying any problems or difficulties that might not be immediately obvious.

The official support forum automatically exists for every theme in the WordPress Repository. Here, users can ask questions and post issues about the theme. To visit the forum, click on the button View support forum on the theme’s page:

How to Choose WordPress Theme: Support forum link

5. Responsive Design on all Devices

A responsive design is necessary in the current digital environment. Your website must display and work properly across many platforms, including PCs, tablets, and mobile phones. Keep the following in mind as you choose WordPress theme’s responsiveness:

Mobile-Friendly Design

To check whether the theme satisfies Google’s requirements for mobile compatibility, use the Mobile-Friendly Test. In addition to improving user experience, websites also benefit search engine results.

Many websites provide a Demo Theme page. It is possible to check out the theme layout with different screen resolutions. By changing the resolution, you can quickly verify the theme’s responsiveness.

How to Choose WordPress Theme: Responsive Design

Cross-Browser Compatibility

Check to see if the theme functions properly in Chrome, Firefox, Safari, and Edge, among other web browsers. To ensure a seamless user experience, browser compatibility must be consistent.

WordPress plugins increase your website’s capabilities. It’s critical to choose a WordPress theme that works with these tools if you intend to use particular plugins, such as WooCommerce for e-commerce or a forms plugin for contact forms and lead generation:

WooCommerce Compatibility

Make sure the theme works flawlessly with WooCommerce if you have an online store. Some themes include unique functionality and aesthetics that are specifically created for e-commerce.

Forms Plugins Compatibility

Check to see if the theme supports well-known plugins like Contact Form 7 or WPForms if you want forms for interaction with users or data collecting. The smooth integration of forms onto your website is ensured through compatibility.

The content of your website can be designed and organized easily using page builders. Elementor and Gutenberg Blocks are two of the most widely used page builders for WordPress. Take into account the following to ensure compatibility:

Gutenberg Blocks

Make sure the theme has sufficient styling and support for blocks if you intend to use the default WordPress block editor (Gutenberg), which will enable you to produce aesthetically appealing content.

Elementor Compatibility

Select a theme that is entirely compatible with this page builder if you prefer utilizing Elementor for its rich design features. These themes frequently provide pre-made widgets and templates that work well with Elementor.

8. Active Customer Support is Essential

Even with the most user-friendly themes, you might occasionally run into problems or need help. A theme with responsive customer service could save your life:

How to Choose WordPress Theme: Customer Support

Support Channels

Examine the assistance options, including email, live chat, and a dedicated support forum. You may avoid wasting time and frustration with prompt and accessible support.

Response Time

Look for themes with support teams who have a reputation for providing prompt service. A prompt response to your questions or issues helps reduce downtime and maintain the efficiency of your website.


Make sure the theme has detailed instructions that walk you through installation, modification, and troubleshooting. When you need to modify your website, clear documentation can be a useful tool.

9. Ready for Translation into Different Languages

Having a theme that is ready for translation is crucial if your website caters to a global audience or people who speak languages other than English. Think about the following elements when choosing a WordPress theme:

Translation Plugins Compatibility

The process of building a multilingual website is made easier by themes that integrate with translation plugins like WPML or Polylang. By doing this, you can increase the audience for your website.

RTL Support

If your target audience uses right-to-left (RTL) languages such as Arabic or Hebrew, ensure that the theme is RTL compatible. This ensures a smooth reading experience and correct text alignment for RTL scripts.

10. Theme is Already Translated to Your Language

Discovering if a theme has already been translated into your language is a clear sign that it has gained popularity and that the developer is dedicated to making it accessible to a wider audience. This commitment to inclusivity ultimately improves accessibility for everyone.

How to Choose WordPress theme: Theme is Already Translated to Your Language (Astra example)

To initiate this assessment, follow these consolidated steps:

  • Visit the official WordPress repository page for the given theme. For example: Bootstrap Coach Theme.
  • Locate the “Translate <Theme name>” link on the theme page, typically found in the right sidebar.
  • Access the translation project page for the theme. Alternatively, you can use direct link.
  • Check the available translations from the list provided on the translation project page.

Wrap It Up

Choose WordPress theme for your website requires careful consideration of various factors, from design aesthetics and customization options to technical compatibility and support.

Your choice of theme significantly influences your website’s identity, user experience, and overall success. Take your time to explore and evaluate different themes, keeping in mind your website’s specific needs and goals.

By following the guidelines in this guide, you’ll be better equipped to select the ideal WordPress theme that aligns with your vision and helps you achieve your online objectives.

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Bootstrap Themes
Bootstrapthemes editorial team comprises professionals that strive to deliver well-researched and comprehensive content focused on WordPress, web design, and growing your online ventures.

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